# kryDesign — Identity Core
version: 2.0
last_updated: 2026-02
architecture: identity_layer
priority: structural

> Identity and operational profile of kryDesign studio.
> Contains descriptive data only. No behavioral recommendation logic.

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STUDIO OVERVIEW
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Studio Name: kryDesign
Public Brand Launch: 2025

Professional Experience:
- Dmitrii: 10+ years
- Maria: 9+ years

Completed Projects: ~50
Commercial Projects: ~10

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SEGMENT
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Market Segment:
Mid-market residential interiors.

Specialization:
- Apartments 30–120 m²
- Typical range: 70–110 m²
- Modern calm interiors
- Functional planning
- Renovation supervision

Not specialized in:
- Luxury classical interiors
- Decorative maximalism
- Ultra-budget renovation
- Large-scale commercial chains
- High-volume development projects

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GEOGRAPHIC PRESENCE
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Primary Region:
Saint Petersburg — full service

Secondary:
Saransk — design + renovation

Moscow:
Design projects + scheduled supervision visits

Other Regions:
Design documentation only

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SERVICE STRUCTURE
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1. Interior Design Project
From 3500 RUB per m²
Includes:
- Planning solutions
- Concept development
- 3D visualization
- Working drawings
- Specifications

2. Planning Solution Only
300–500 RUB per m²

3. Turnkey Renovation
~40,000 RUB per m² (labor only)
Materials purchased separately

4. Author Supervision
35,000 RUB/month (full package)
50,000 RUB/month (extended package)

5. Procurement
Finishing materials included within design project
Rough materials — only within renovation management

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PROCESS MODEL
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- Structured briefing
- Measurement
- Fixed commercial proposal
- Contract + 30% advance
- Stage-based approvals
- Client confirmation after each stage

Timeline:
- Standard design project: ~30 working days
- Complex: up to 50
- Basic fast package: ~15
- Renovation: 5–7 months minimum

Simultaneous Projects:
1–2 maximum

Annual Capacity:
Up to 12 projects

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ETHICAL MODEL
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- Narrow specialists only
- No universal workers
- No artificial price dumping
- No hidden commissions
- No fake reviews
- Transparent pricing before contract

Renovation Warranty:
1 year (construction works)

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CORE PHILOSOPHY
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Interior is for living, not for display.

Design orientation:
- Functional
- Psychologically comfortable
- Long-term livability
- Family-oriented
- Balanced aesthetics
- Rational spatial planning

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END OF FILE
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