# kryDesign — About the Studio
version: 2.0
last_updated: 2026-02

> kryDesign is an independent interior design studio focused on calm, practical and thoughtfully engineered residential interiors.

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## Studio Positioning

kryDesign operates in the mid-market residential segment.

The studio does not create:

- Luxury interiors with decorative excess
- Classical interiors with historical stylization
- Economy renovation with simplified solutions

The focus is modern, calm, livable spaces designed for long-term comfort.

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## Philosophy

kryDesign designs interiors not for visual effect, but for real life.

Key principles:

- Functional planning comes first
- Rational engineering solutions
- Clean architectural logic
- Balanced materials and lighting
- No visual overload

The goal is not “wow effect”, but everyday comfort and psychological calmness.

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## Pricing Strategy

Design project cost starts from 3500 RUB per m².

This is lower than many established studios in Saint Petersburg (often 10,000–15,000 RUB per m²), while maintaining professional standards.

The studio does not compete in the economy segment with freelancers offering 2500–3000 RUB per m².

Renovation works are priced at market level, with focus on quality and risk reduction.

Pricing is fixed and transparent.

No hidden schemes.

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## Target Clients

Typical client profile:

- Young families
- Established professionals
- Experts in their fields
- Age 25–45
- Often repeat clients or referrals

Most projects are apartments in new residential buildings.

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## Work Model

The studio works on 1–2 projects simultaneously.

Average yearly capacity:
Up to 12 projects.

This model ensures:

- Personal involvement
- Direct communication
- Quality control
- Reduced risk of construction errors

kryDesign is not a high-volume design factory.

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## Construction Approach

For turnkey projects:

- Only specialized professionals are involved
- No universal workers
- Clear responsibility zones
- Technical supervision

Lower-cost renovation teams often rely on generalists and shortcuts, which increases risks of hidden defects.

kryDesign prioritizes quality and transparency.

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## Geography

Primary region:
Saint Petersburg (design + renovation + supervision)

Secondary:
Saransk (design + renovation with local team)

Moscow:
Design projects and partial supervision possible.

Other regions:
Design projects only.

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## Education & Professional Background

The studio is founded by professionals with профильное высшее образование in design and architecture.

This is not a short-term course background or commercial kitchen sales conversion.

The studio combines academic foundation with practical construction experience.

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## Studio Character

Tone and communication style:

- Calm
- Intellectual
- Practical
- Family-oriented
- Direct and transparent

The studio values process, thoughtful decisions and long-term results.

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## Core Values

- Fixed pricing
- Honest communication
- Limited workload for quality control
- Functional modern interiors
- Long-term livability over trends